Are You Asking Yourself the Right Questions to Differentiate Your Business?

I hope that by now I’ve shown you how building your thought leadership has the ability to positively impact your community and your business, but let’s unpack this a little bit more so you can create a crystallized vision for the way this could change your life.

Being a thought leader means, well, being a leader. It means impacting people in a way that makes them want to follow you.

And not through force, coercion, or, hell, even charisma. Instead, it should be for your thoughts, your ideas, your perspective. All you’ve experienced throughout your life and career. Your hard-won insights uncovered, and lessons learned.

EntrepreneurshipKasey JonesDecember 6, 2021Branding, Customer Research

The #1 Mistake Founders Make With Personal Branding

As a founder, you have a choice in everything you do to build your business. Do you want to use every resource at your disposal to attract ideal customers, raise investments, and build awareness for this company you’re building? Or do you want to stick to doing what feels comfortable and hope that it all works out anyway?

If you chose the first answer, then you must decide to intentionally build your personal brand as a resource that can help you earn the trust of your target customers, capture the attention of potential investors, and help ensure that you are the founder everyone wants to talk to.

Personal Brand, EntrepreneurshipKasey JonesNovember 23, 2021Mistakes, Brand Awareness

Book Review: Leapfrog by Nathalie Molina Niño

The point of Leapfrog isn’t to identify how tough it is to “break the glass ceiling” as a POC, or lament on how difficult is it to prove your merit as a minority - no, this book is all about leapfrogging all of those setbacks and pushing them far behind you on your march to the top.

Niño offers 5 sections of leapfrog hacks that deliver a total of 50 different hacks, and each is accompanied by a unique story of business success that was achieved by minorities, nearly all of them female.

EntrepreneurshipGuest UserSeptember 27, 2019entrepreneurs

Founders Need to Ask for Help - Even Though It's Terrifying

As an entrepreneur, asking for help is hard. It’s also scary.

We live in an age where we are bombarded by the highlight reels of others - our peers, our role models, our perceived rivals. In many ways, social media simply represents platforms that enable mass manipulation, the chance to weave a narrative that is surely partially true, but rarely, if ever, tells the whole story.

Personal Development, EntrepreneurshipKasey JonesJune 21, 2019